Life, Subscribed: How Everything Became a Recurring Fee

“Welcome to the age of subscriptization: a world where the default mode of engagement is no longer ownership, but ongoing payment(s).”

Okay, not literally everything, but it’s certainly starting to feel that way. Remember that feeling you had as a kid or teenager picking up a compact disc (CD), a DVD, or a book from the local school fair. You paid for it only once and then you owned it for life or if you didn’t sell it to someone else or lose it entirely. I get nostalgic for those days when ownership of items was the priority in this economy. We used to buy things.

Now, we rent or subscribe to experiences, housing, streaming services, and even our identity, one monthly or yearly payment at a time. From software and streaming to meals, mattresses, and meditation, life itself has undergone a quiet revolution from owning to subscribing. Welcome to the age of subscriptization: a world where the default mode of engagement is no longer ownership, but ongoing payment(s).

At first glance, this model seems like a win to anyone. Why drop hundreds upfront on a good or service when you can pay $9.99 a month forever? Subscription services promise convenience, affordability, and flexibility, and they’ve reshaped how we consume as a society. Need entertainment? Subscribe to Netflix. Need groceries? Subscribe to…